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#BookTok: How writers can use TikTok to reach readers

Three authors share their experiences and tips for using the platform to reach readers.

Illustrated readers enjoy a variety of books pop out of a phone screen.
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Think TikTok isn’t worth your time? Think again. Videos from authors and reader/reviewers alike – especially when they’re tagged #BookTok – have catapulted authors onto bestseller lists for both new titles and backlisted work. The site has also provide crucial to reaching younger readers. Bookstores have taken note, too – Barnes & Noble features regular displays of books trending on TikTok.


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