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Freelance Success: Rules to keep freelancers grounded in times of crisis

How do we work and stay sane? By sticking to what got us here.

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Logic, in my experience, is one of the first things to succumb to a crisis.

When I got walloped by the Great Recession in summer 2008, I had been freelancing regularly since spring 2006 and had made the jump to full time three months before the economy, and I, collapsed. The abject horror of my dwindling checking account and vanishing clients paralyzed me. I didn’t write pitches. I didn’t diversify my skill set. I didn’t network. Instead of looking for ideas, I waited for the happy ending machine to kick into gear. If it weren’t for my parents’ ill-advised generosity, my mistakes would have had unimaginable consequences – like a cratered credit history or taking the LSATs.

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