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How to sell more books at a virtual book launch

Welcome to Zoom-onomics 101.

A group of illustrated people are pictured on a Zoom call on a laptop perched next to a coffee mug.
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I don’t think I really knew what Zoom was until I needed to take a crash course in it in order to teach my first pandemic-era Novel Writing class at The Gotham Writers Workshop.

The very day that Governor Andrew Cuomo announced that all public buildings in New York City would be shut, Gotham called a meeting of its teachers to give us all a crash course in the platform. I’m not what one would call tech-savvy, but Zoom was pretty easy to figure out, and though there were some hiccups, it was pretty convenient – and soon, the rest of the country learned it too: How it functions, how to troubleshoot, and what lighting presents the best version of our at-home selves to the virtual world.

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